As kids, we sang a well-known (to us) nursery rhyme that beautifully described Mary and her garden — specifically, her knack for growing with her green thumbs. It went like this:Read More
It was the fall of 1995. A United States aircraft carrier was cruising off the coast of Newfoundland when the radio operator notified the bridge of a rapidly approaching vessel. The Captain immediately got on the radio and requested the Canadian vessel to divert it’s course 5 degrees to the south to avoid a collision.
In spite of scientific research and hard data to back the importance of goal setting, few business owners actually track goals. In fact, more than 80 percent of the 300 small business owners surveyed for the Staples National Small Business Survey said that they don't keep track of their business goals. Yikes!Read More
Prior to the introduction of technology, the traditional marketing model remained relatively unchanged. Consumer choices were limited due, in part, to the reduced marketing opportunities in which to learn about competing products or services.Read More
It’s a time of eroding trust in big business, government, and media as reported by the 2018 Edelman Trust Barometer. The average trust in search engines and social media platforms has dropped. Even peers (i.e., “a person like yourself”), once touted as the most credible source of information has declined considerably.Read More