Pricing – the process of determining what a company will receive in exchange for its products. Sounds so simple, doesn’t it? Yet your pricing strategy – or lack thereof – can undermine your ability to grow your business and achieve sustainable success. (more…)
When sites like Linkedin, Twitter, and Facebook launched, they were met with a moderate amount of skepticism. Even some of my colleagues – specialists in the field of branding and marketing – peppered me with disbelief that actual leads could, in fact, be generated through online social networking. (more…)
New products and services are the lifeblood of any organization. Although new launches can be risky, a well-thought out process leverages your risk to create a product or service with sticking power. (more…)
“School’s out! School’s out! Teacher wore her bloomers out!” Do you remember that song? We sang it as the school bell announced recess. We ran from the books and learning to the freedom and fun of the playground. As entrepreneurs, we can certainly take a lesson or two from those...
Despite the enormous devastation occurring on the East Coast and other countries around the world, the National Research Council released a report stating that Americans are not ready. That’s really no surprise, is it? The report indicates we’ve been lulled into a false sense of security. Even that statement is...
Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.
