Contrary to Kermit the Frog’s signature line, “it’s not easy being green,” it’s easier than ever for your business to reduce its environmental impact. Not only can “going green” improve energy efficiency, reduce consumption, and net some cost savings, today’s buyers are more interested in doing business with companies dedicated...
The first time (or, to be honest, even the fifth or sixth time) you look at your profit and loss statement, if your background isn’t in finance or accounting, it can be a bit confusing. Don’t be discouraged. All you need to do is learn the accounting jargon, and approaching...
There’s a curious similarity between client acquisition and growing vegetables. Like planting sprouts and seeds in hopes to take part in the full bounty of vegetables, entrepreneurs perform a very similar action when acquiring new clients. And, like gardening, our efforts often produce unexpected surprise. (more…)
Before writing this blog, I set my timer at two minutes. I placed my fists on my hips, spread my legs, lifted my chest, and gazed to the heavens. I struck the Super-Hero pose. (more…)
Women have made significant progress since the days of suffrage. Today, women not only have the right to vote, but also play a vital role in the economy. In addition to holding high-power positions, females have taken the entrepreneurial world by storm. In fact, an average of 1200 businesses are...
Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.
