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Linkedin is full of lurkers hoping to generate leads and grow their business. They have an online presence (aka profile) but rarely do they engage in a virtual conversation. It’s not enough to “like” a comment or merely “accept” a Linkedin invitation, you have to interact with others to get...
Social media, as an extension of Web 2.0, became the most powerful source of news and information in 2012. It’s leveled the playing field for small brands to compete with big brands with bigger budgets. For small business entrepreneurs, it’s much easier to connect with their target audience with no/low...
Occasionally, I forget why email was a good idea. Since the first email system evolved circa 1965, thanks to Massachusetts Institute of Technology, email has become a vital and overwhelming part of an entrepreneurs day. In fact, email surpassed the use of the telephone in 2007. Although email devours the...
Have you had the experience of finding the ideal solution for growing your business only to discover the business didn’t deliver? (more…)

Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.