There are many reasons - valid and invalid - for caution that many of us as small business owners experience. Granted, a measured amount of caution is useful. It triggers due diligence to better manage risk and make better decisions. An overabundance of caution, on the other hand, is liable to choke your business growth
Cautiousness in business is like bubble wrap. It's cushioning material provides a protective layer. Although protective of harsh blows, it also creates delays, prompts missed opportunities, causes us to misjudge or misinterpret events, and changes our course of action that ultimately sabotages our business growth.
During my tenure as a business coach, I've seen many reasons for excessive cautiousness in small business owners, including:
- failure taken out of context
- lack of belief in oneself
- unproven business model that is unstable and produces lackluster results
- missing information
- under-developed business skills
- etc etc etc
Regardless of the cause, however, being overly cautiousness is NOT a recommended strategy for growth. In order to achieve your goals to grow your business at the rate and pace you desire - and need - for joy, fulfillment, freedom, and flexibility you seek, you have to "pop" your way through the layers of protective cautiousness.
That's where business coaching comes in.
No longer a new and shiny object, business coaching is being recognized by more small business owners as a tool that ensures a clear mind and the necessary focus to stay on the course to upward trending growth. In essence, business coaching done right removes the protective layer of cautiousness that previously kept you stuck. It puts you on a path to accelerate your business growth.
1. Business coaching creates forward movement. With caution comes a blurred vision. Unable to see a clear way forward, valuable resources get squandered as you head in multiple directions - often simultaneously. You can't veer off track with business coaching. Business coaching ensures your vision is crystal clear and smart strategies are implemented that are aligned with your vision to help you stay the course.
2. Business coaching prevents unrelenting cautiousness from becoming a habit. As with anything, the more we do it, the stronger it becomes. Cautiousness is one habit you don't want to strengthen. Business coaching interrupts the vicious cycle of cautiousness (and that sense of powerlessness) by providing you with the tools, techniques, information, and skills you need to move confidently in the direction of your dreams.
3. Business coaching opens up unidentified opportunities. It's challenging to grow a business alone in this fast-paced, every-changing business environment. The isolation of trying to take your business to the next level is deafening - especially when it comes to innovation. Possibilities are easily overlooked. Business coaching keeps you up-to-date with industry and consumer trends and makes it easier to keep your finger on the pulse of what is happening in the world to direct your business growth.
4. Business coaching sheds light on your numbers. If you don't know it, you can't grow it. Business metrics provide key performance information. Business coaching lends a hand in identifying the right stats to track. Business coaching also helps you understand key metrics that guide your business decisions and keep your business on the right track. You'll be so impressed with yourself as you uncover the impact of data-driven decisions.
5. Business coaching helps identify the right kind and amount of resources. Selecting vendors to assist with growth initiatives can be a daunting process. One bad choice can be a costly decision for many small business owners. With business coaching, you become a smart consumer of services. You learn the questions to make sure a vendor can deliver on their promises and identify resources that are the best fit for your business.
Ahhhh! Don't you feel better already? Who doesn't love the stress-relieving bubble popping of bubble wrap!? It's irresistible. And, once you start, it's nearly impossible to stop. Business coaching is just like bubble popping. It relieves stress, injects massive calm into your day, provides the tools needed to succeed, and keeps you moving in the direction of your dreams.