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Bite-Size Chunks of Wisdom

Uncover the Moments of Truth in Your Business With a Strategic Coach

Posted by Jackie Nagel, Synnovatia

Prior to the introduction of technology, the traditional marketing model remained relatively unchanged. Consumer choices were limited due, in part, to the reduced marketing opportunities in which to learn about competing products or services.

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Tags: Small Business Strategist Client Acquisition Marketing Strategic Coaching Client Service

Nine Steps to Building Trust Online & Offline for Your Small Business

Posted by Jackie Nagel, Synnovatia

It’s a time of eroding trust in big business, government, and media as reported by the 2018 Edelman Trust Barometer. The average trust in search engines and social media platforms has dropped. Even peers (i.e., “a person like yourself”), once touted as the most credible source of information has declined considerably.

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Tags: Social Networking Sales Client Acquisition Marketing Inbound Marketing, Business Growth

Solidify Your Business Network Immediately Using This Little Known Business Strategy

Posted by Jackie Nagel, Synnovatia

Back in the “day,” experts touted “Girard's Law of 250” as instrumental in creating and nurturing your business network. It was based on a non-scientific theory that the average number of attendees at a funeral or a wedding was 250. From this concept, it was assumed that the average size of an individual’s professional network was 250 people. And, from the magnitude of the network, a successful, growing business could be launched.

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Tags: Social Networking Networking Client Acquisition Marketing Client Service Lead Generation

What Does Client Acquisition Have in Common With Vegetable Gardening?

Posted by Jackie Nagel, Synnovatia

There’s a curious similarity between client acquisition and growing vegetables. Like planting sprouts and seeds in hopes to take part in the full bounty of vegetables, entrepreneurs perform a very similar action when acquiring new clients. And, like gardening, our efforts often produce unexpected surprise. Read More

Tags: Client Acquisition

Use a Little “Pull” to Acquire New Clients for Your Small Business

Posted by Jackie Nagel, Synnovatia

When it comes to gaining clients for your small enterprise, there are two approaches from which to choose. You can “push” your message at your potential buyer with traditional marketing methods, or provide helpful information to assist with their buying decisions and “pull” them your way. Which approach is best for you? Well, that depends…

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Tags: Inbound Marketing Client Acquisition Lead Generation

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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