Prior to the introduction of technology, the traditional marketing model remained relatively unchanged. Consumer choices were limited due, in part, to the reduced marketing opportunities in which to learn about competing products or services.Read More
Back in the “day,” experts touted “Girard's Law of 250” as instrumental in creating and nurturing your business network. It was based on a non-scientific theory that the average number of attendees at a funeral or a wedding was 250. From this concept, it was assumed that the average size of an individual’s professional network was 250 people. And, from the magnitude of the network, a successful, growing business could be launched.Read More
Have you heard the good news? California is getting rain!
In preparation for El Nino, I recently engaged a local painting firm. Sounds almost as exciting as watching paint dry, doesn't it? What makes this story valuable is what is to be learned to make sure business growth doesn't inadvertently suffer when performance wanes.Read More
Ah, yes! It would be much easier if we could read the minds of our small business clients. Short of a crystal ball, small business owners need to develop other methods to understand the needs of their clients in order to deliver what clients want…and expect.
Innovation has dramatically changed the business environment. Technology has made information more accessible. Globalization has increased competition. We’ve moved into an age of instant gratification that has shortened the period over which success is measured. If a client can’t get the right answers from you immediately, they get it elsewhere. Yikes!