Over the past few years, consumers buying behaviors have changed dramatically. While previous purchases were made through newspaper ads, circulars, or cold calling, consumers no longer have confidence in such methods. While consumers continue to buy, the way in which they spend their money has changed.Read More
I’ve been blogging for 5+ years. Given that, understanding the technical nature of an effective business blog is second nature (almost).
Recently one of my clients asked me to facilitate a blogging workshop for his colleagues. Participants were in varying stages of small business blogging—from having read a blog to actually writing one that was wedged in draft.Read More
What entrepreneur doesn’t scratch their head in bewilderment trying to figure out how to drive more traffic to their website! When properly satisfied, we know the volume of website traffic influences lead generation and, if done right, the number of new clients. And, aren’t new clients what you’re ultimately after?Read More
When it comes to gaining clients for your small enterprise, there are two approaches from which to choose. You can “push” your message at your potential buyer with traditional marketing methods, or provide helpful information to assist with their buying decisions and “pull” them your way. Which approach is best for you? Well, that depends…Read More
If you’ve been following along, we kicked off the New Year with a 30-day blogging challenge. Each day, for 30 days, bloggers and entrepreneurs who accepted the challenge, write and post a blog. The purpose? Drive more traffic to the website in order to generate more leads and acquire more clients. (Click to Tweet)