Prior to the introduction of technology, the traditional marketing model remained relatively unchanged. Consumer choices were limited due, in part, to the reduced marketing opportunities in which to learn about competing products or services.Read More
It’s a time of eroding trust in big business, government, and media as reported by the 2018 Edelman Trust Barometer. The average trust in search engines and social media platforms has dropped. Even peers (i.e., “a person like yourself”), once touted as the most credible source of information has declined considerably.Read More
Back in the “day,” experts touted “Girard's Law of 250” as instrumental in creating and nurturing your business network. It was based on a non-scientific theory that the average number of attendees at a funeral or a wedding was 250. From this concept, it was assumed that the average size of an individual’s professional network was 250 people. And, from the magnitude of the network, a successful, growing business could be launched.Read More
There are a few things in business that are optional — business growth is not one of them — especially if you intend to keep the doors open and the lights on. Growing a business in any economy is not for the faint of heart. Growing a business — minus a strategy — is a major drain on your resources triggered by half-baked decisions.Read More
Every once in a while, you meet a talented, young entrepreneur who shares your values for supporting small business entreprenuers in the realization of their business goals and objectives. Tiffiney Cornish of TC Creatives is one of those passionate — and compassionate — individuals.
During our chat, I was particularly intrigued with her expertise on branding. Here is what she has to say in Branding: What It Is and Why It Is Important, which was originally found at www.tc-creatives.com.Read More