There are a few things in business that are optional — business growth is not one of them — especially if you intend to keep the doors open and the lights on. Growing a business in any economy is not for the faint of heart. Growing a business — minus a strategy — is a major drain on your resources triggered by half-baked decisions.Read More
Just as your business moves through stages of growth and development, products and services undergo a cycle of life from development to decline. Knowing where each of your products stands in the product/service lifecycle is crucial to the ongoing success of your business. Ignoring this process leads to a decline in sales and the loss of clients.Read More
Living in Los Angeles is a continual reminder of the need to “freshen” one’s look to remain relevant. It’s a great analogy for the importance of keeping your business products and services pertinent in a continually evolving and dynamic marketplace.
Have you had the experience of finding the ideal solution for growing your business only to discover the business didn’t deliver?
Pricing – the process of determining what a company will receive in exchange for its products. Sounds so simple, doesn’t it? Yet your pricing strategy – or lack thereof – can undermine your ability to grow your business and achieve sustainable success.