Prior to the introduction of technology, the traditional marketing model remained relatively unchanged. Consumer choices were limited due, in part, to the reduced marketing opportunities in which to learn about competing products or services.Read More
With business becoming increasingly complex, business owners are faced with a variety of challenges — the most prevalent being overwhelmed by all there is to do in a day. This distressing situation is a far cry from what many of us thought growing a business would be like.Read More
Business strategy...what is it, really!? And, is my small business even big enough to warrant a strategy?
These are only a few of the questions that arise during a meeting between a business owner and his or her business strategist.
Most businesses — large and small — struggle with strategy. What is it? How is one created? Who's involved? And, finally, what's the big deal...especially when you've survived for several years without one.Read More
Business coaching is an intentional interaction between a coach and an entrepreneur endowed with the capacity to take their business to a higher level. This thought-provoking process assumes the coachee is the domain knowledge expert, the master of their craft, and already applies their expertise in running their organization. The work of the strategic business coach, on the other hand, is to assist the entrepreneur to generate the strategies and solutions needed to grow their enterprise.Read More
Running and growing a business is a significant undertaking. You want to do it right. Is it beneficial to hire a coach, or simply a waste of valuable resources? Will a small business coach give you the push you need to succeed in starting and growing your business, or can you achieve success on your own? Many entrepreneurs wonder if strategic business coaching is right for them.Read More