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Nine Steps to Building Trust Online & Offline for Your Small Business

Posted by Jackie Nagel, Synnovatia

It’s a time of eroding trust in big business, government, and media as reported by the 2018 Edelman Trust Barometer. The average trust in search engines and social media platforms has dropped. Even peers (i.e., “a person like yourself”), once touted as the most credible source of information has declined considerably.

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Tags: Social Networking, Sales, Client Acquisition, Marketing, Inbound Marketing, Business Growth

Solidify Your Business Network Immediately Using This Little Known Business Strategy

Posted by Jackie Nagel, Synnovatia

Back in the “day,” experts touted “Girard's Law of 250” as instrumental in creating and nurturing your business network. It was based on a non-scientific theory that the average number of attendees at a funeral or a wedding was 250. From this concept, it was assumed that the average size of an individual’s professional network was 250 people. And, from the magnitude of the network, a successful, growing business could be launched.

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Tags: Social Networking, Networking, Client Acquisition, Marketing, Client Service, Lead Generation

Play Nice With Your Small Business Network to Net New Clients

Posted by Jackie Nagel, Synnovatia

Small business networking, whether conducted online or offline, is the lifeline for new business during the core business development of your business. It's how you take your organization from one stage to the next. In fact, it's much more than showing up and shaking a few hands or liking a few pages and commenting on status updates. The real success from small business networking is found in how you treat your network.  

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Tags: Social Networking, Networking

“Innie” or “Outie”: Why Knowing Matters To Your Small Business

Posted by Jackie Nagel, Synnovatia

Running a business is not for the faint of heart. Besides being a masterful juggler, as a small business owner, you are likewise your sales and marketing department. Confirming if you’re an “innie” or an “outie” is fundamental to acquiring the clients you want to grow your business.

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Tags: Social Networking, Networking, Lead Generation

4 Simple Guidelines For The Best Social Connections For Your Business

Posted by Jackie Nagel, Synnovatia

Social media underscores the ability of small businesses to reach out and connect with others around the globe. It fosters an exchange of cultures and ideas that help further innovation. With 2 billion social media users (as of August 2014), it leaves one scratching their head as to the best connections to advance your business objectives…and not waste your time.

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Tags: Social Networking, Social Media, Best Practices

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