Social media, as an extension of Web 2.0, became the most powerful source of news and information in 2012. It’s leveled the playing field for small brands to compete with big brands with bigger budgets. For small business entrepreneurs, it’s much easier to connect with their target audience with no/low cost marketing. Even so, many entrepreneurs are disappointed with the lack of measurable business results from social media. Could it be entrepreneurs fail to bring their offline personality, online? Hmmmm…..
Does Your Networking Persona Get in the Way of Growing Your Business?
