I would have written this blog yesterday – but I didn’t have “it” in me. I was mentally spent. It wasn’t because I hadn’t slept well the night before or put in an 18 hour day – I had reached my decision making capacity for the day and, like any overworked muscle, my brain was out of steam and needed to recuperate.
What happens to entrepreneurs who experience decision fatigue? Decision fatigue operates much like any other kind of fatigue. Entrepreneurs suffering from decision fatigue are easily distracted, have difficulty staying focused, experience greater pessimism, and lapses in judgment. Although one may not feel physically fatigued, entrepreneurs experience a decline in mental energy – the very currency needed to remain innovative and creative to grow the business.