Colonel Sanders has a “secret recipe” for his fried chicken. Outback Steakhouse developed a “secret ingredient” for their Bloomin’ Onion. McDonald’s applies a “special sauce” on their Big Mac. And, Duke is continually trying to disclose Bush’s Secret Family Recipe! What’s your business’ “secret recipe?” Pinpoint that and clients will flock to your business.
Every business – large and small – believes they identified what makes their business special and uniquely different from their competitors. Recent research tells a different story.
Every good sports coach knows the importance of judgment when calling a “time out.” Applied at just the right moment, it creates strategic flashes that can turn the tide of any game, effectively interrupting the flow of the opposing team and disrupting their momentum. “Time outs” also re-focus resources and galvanize the energy to move forward more intelligently.
“Hate” is such a strong word but it’s the one I use to describe my extreme dislike when faced with the notion of working on a weekend. And, I’m not alone! Few small business entrepreneurs look forward to passing their weekend with their head buried in their business. What’s wrong with this picture? (
As busy entrepreneurs, we make decisions all day long. It doesn’t matter whether they’re big or small,