Is Your Small Business a Hollow Chocolate Easter Bunny?


This time of year we dream of the yummy, rich, sweet chocolate Easter bunny. We envision, in excited anticipation, our first bite into that scrumptious, lip-smacking bunny ear made of solid chocolate….only to discover the bunny’s ear is hollow! How disappointing!  Unfortunately, there are many small businesses much like the hollow chocolate Easter bunny.  Let me explain.

You hunt and search for just the right vendor to assist in growing your small business. You exercise due diligence in researching each possible provider. You conduct extensive interviews before finally settling on what you believe is the best possible candidate.

They are everything you’ve dreamed of in a provider – and more. They say they deliver on time. They say they meet their deadlines. They say they can – and will – deliver the results you want. They’re charming, personable, relatable, knowledgeable, excellent at communicating their field in a way that’s easy for you to understand…It’s a partnership made in heaven! You’re excited to work with them. They are, in fact, the solid chocolate Easter Bunny!  Until you break off the ear…

You launch into the engagement. The agreement contains errors.  Email response takes days. Attention to detail, which is important to the project, is sorely missing. Communication is lost in translation between the project manager and the staff attempting to execute on deliverables. I could go on and on but I’m sure you get the point…the company looked great on the outside (aka, the solid chocolate Easter bunny) but were nothing more than a shell of what they appeared to be.

There seems to be more hollow chocolate Easter bunnies in business today. Some small businesses, in a hurry to get to market, don’t take the time to do the important pieces of their business that ensure they are as good on the inside as they look on the outside.

To make sure your small business isn’t one of those hollow chocolate Easter Bunny experiences for your clients, download our free business assessment to help identify the business essentials needed to build a solid enterprise.

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Growth Strategies for Business: Improve Your Believability

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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