Strategic Business Coach: Luxury or Necessity?


Several years ago I made a commitment to participate in the Seattle-to-Portland Bike Classic (STP).  The 200-mile bike ride is the largest multi-day bike ride in the Northwest. Having never cycled that distance, I wanted to be ready for the challenge.  I read books, blogs and websites to prepare me for the ride. Honestly, the wealth of information was confusing! I wasn’t sure what plan or whose advice to follow…until a cycling coach came to my rescue.

The cycling coach and I collaborated on a training plan that maximized my efforts. He encouraged the development of new skills to make me an effective and powerful cyclist. On many days, he rode next to me to pace and push me to achieve more. He challenged me beyond my perceived capabilities.

Was the cycling coach a luxury or a necessity? Could I have prepared for this event on my own? Although I could have hobbled together a training plan by myself, the results would have been drastically different.

The value of engaging a strategic business coach is not unlike my hiring a cycling coach. Whether it’s a luxury or necessity is really a matter of perspective. It’s a luxury if you have no doubt about your plan, perceptions, observations, assessments, and decisions. It’s a luxury if you’re certain of the direction of the winds of change, the trends in your industry, or the opportunities that are open to your business. It may even be a luxury if you have surrounded yourself by an objective team of advisors.

However, if you want to be more certain of directions, perceptions, trends, plans, and decisions, working with a strategic business coach is a necessity. It’s a necessity if you want to achieve more, build bigger, and grow faster. And, a business coach is a necessity when you’re ready to unleash the potential of your business.

Strategic Business Coach: Luxury or Necessity.  Still not sure?  Why not take advantage of our “Get Acquainted” 30-minute Strategic Business Coaching Consultation.  Click here to schedule your call today.

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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