Cracking the Code on Facebook for Small Business


If Facebook were an employee, he* would be a bit of a slacker in my small business. He shows up every day for work in a rumbled plaid shirt he slept in. He slumps in his chair and clicks lazily here and there on Facebook. He scrolls up and down, down and up, with about as much interest as watching paint dry.

I was optimistic for Facebook in my small business when first launched. However, with passing time and lack luster performance, I’m feeling “Facebook fatigue”. Although I’ve gently nudged, nurtured, and encouraged Facebook along, it seems to have made little difference in producing the kind of results I’m after.

Apparently, I’m not alone. Hubspot, the leader in inbound marketing, shows that 70% of their most popular blog posts are focused on how to make Facebook work better for business. Plus, many of my colleagues are scratching their heads while trying to figure out how to get more “likes”, create more engagement, drive traffic to their website, and most importantly, get clients from Facebook.

Today, after much thought and consideration, I’ve decided to give Facebook one more opportunity to perform in my small business. I’m implementing some different strategies and upgrading others in hopes of spurring some results. And, if Facebook’s performance doesn’t begin to show sides of improvement, he’ll have to go, despite being part of the “Social Media Holy Trinity”.

Here’s what’s up my sleeve for the next several weeks:

  1. Employ How to Master Facebook Marketing in 10 Days.
  2. Participate in Hubspots Leveraging Facebook for B2B & B2C Marketing Webinar. If you’re going to gain new skills, it’s best to be trained by those who lead the industry.
  3. Implement the 80/20 posting rule. That means 80% of the Facebook posts will be educational/informative and 20% are service related.
  4. Tap into valuable information of interest and value to Synnovatia’s fans. This will be easy given the depth and breadth of wisdom residing within my own network.
  5. Post 3 times a day. The shelf life of a Facebook post is 3 hours. Posting 3 times a day ensures some of the Facebook posts may actually be seen in the newsfeed.
  6. Add humor. This will be easy as “fun” is one of our core values at Synnovatia. If you’re not having fun in your business, you’re doing something wrong.
  7. Change up our posting strategies. This includes staying relevant with recent topics and discussions, using more photos, asking relevant questions, soliciting opinions, and loads of other fun and interesting posts.
  8. Measure. Measure. Measure. And, make strategic improvements based on the results.

Like you, I’m a busy entrepreneur and I don’t have allot of excess time to cajole Facebook into action. Therefore, Facebook is on notice. Facebook can step up to the plate and perform or have his time given to other, more productive social media platforms.

Stay tuned! This could get interesting! I’ll let you know how/if Facebooks performance improves. And, while you’re at it, be sure to “like” us on Facebook.

* not intended to be gender specific

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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