How to Achieve More in Your Small Business with Less Effort


Shhhhhhh! Come closer.  I want to share a secret with you – a simple secret about how you can achieve with less stress and difficulty. Are you ready? Here goes….goals aligned with your personal values create a vacuum that pulls you forward, puts you “in the flow”, and allows you to perform at your highest level.

Tell you more? I’m so glad you asked. Let’s face it…we likely all grew up learning traditional goal setting. Traditional goal setting, based on needs and wants and driven by time-frames, has worked effectively for years given the long-established industrial age. With the dawn of the information age, goals set in the conventional manner are no longer an effective way to achieve. In fact, it’s very much like using DOS in a Mac world – it’s ineffective, flawed, time-consuming, and energy intense. In the fast-paced information age of today, a more advanced goal-setting system is needed.

Barbie* (not her real name) discovered the ineffectiveness of traditional goal setting the hard way. In business since 1997, Barbie has always been a high-achieving entrepreneur – until recently. It was becoming much more difficult for her to achieve. What came easily and effortlessly years earlier was now a chore. She worked harder, pushing herself to achieve her goals. Even at full speed, she was getting less done and missing her targets. More importantly, it was taking a toll on her health. It was at this time Barbie reached out for business coaching to maximize efficiency and income.

With her desired outcomes identified, Barbie was introduced to the concept of values-based goals as a way to achieve her goals effortlessly. As an innovator, she was open and willing to try new and different ways to succeed. Thank goodness!

What are Value-Based Goals?

Defining value-based goals begins with defining values. Personal values represent the behaviors and activities to which you are naturally drawn. Values are really about who you are. They provide a clear sense of what’s most important to you. Personal values are NOT shoulds, have to’s, or moral/ethical ideals.

Value-based goals, then, are those wrapped in your personal values. They tap into your core beliefs and talents to energize your success. Value-based goal achievement brings excitement, authenticity, and effortlessness to those ready to succeed in a different way – like Barbie.

Do Value-Based Goals Enhance Success? 

Any time we turn away from the known (even when it’s not working) and venture into the unfamiliar, it’s a bit disconcerting. Barbie is the first to admit it “felt wrong not to follow traditional goal setting”. Conventional business wisdom led her to believe she needed to check her personality at the door and follow traditional techniques even when they didn’t fit her personality or style.

After identifying her personal values, Barbie reframed her goals around her four key values of triumph, experiment, exhilaration, and imagination. The result?  Barbie now achieves her outcomes more easily. Her results improved, as did her income!

Following unconventional wisdom, Barbie is learning to achieve differently with value-based goals. She’s given herself permission to honor her true self again. And, she encourages others to show consideration for their authentic selves.

Values-based goals aren’t just for the chosen few – rather it is for the few that choose to achieve in a way that respects who they are, energizes their success, speeds their learning, and enriches their efforts. Don’t you deserve to experience the fulfillment of values-based goals? It is, after all, the ultimate gift to give yourself.

What Does Barbie Want You to Know?

By the way, Barbie wants you to know that it was really FUN to go through the process of finding her core values and setting goals around them. Her work is more fun now, too. She hadn’t had fun in a long time and the process set off a real fun-fest. Aside from the continually increasing income (even when she took time off), she started to really enjoy parts of work again.

Do you want to achieve like Barbie? Click here to schedule your complimentary strategic business consultation and discover how strategic business coaching helps you achieve more with less effort.

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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