Small Business Blogging: The Pain and the Promise for Entrepreneurs


Why did I commit to this? That thought gallops across my brain (it is, after all, the year of the horse) as I stare at a blank screen. Then I remember! I committed to blog each day for 30 days because blogging is painful for me. And, I want the pain to stop – or at a minimum, subside to a dull ache!

I know that blogging is good for business. Hubspot, my favorite marketing software, tells us customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook like’s than customers who only write 2 blog posts per month. I’ll take those numbers!

In fact, we’ve seen similar representations with our client results – the more our clients blog, the greater their site traffic, etc. It seems pretty simple – until you have to sit down and actually do it.

“Experts” (whoever they are) say that blogging, like exercise, gets easier with frequency and repetition. Like strengthening a muscle group, “they” tell me that the agony of blogging subsides with use (and a good stiff drink).

True Confessions From a Strategic Business Coach

With the hope that you’ll feel my pain, join me in my suffering, and/or be a source of relief, here are the two primary reasons I find blogging challenging:

  1. I want it to be perfect. Perfection takes energy. For a post to be declared “perfect” (by me), it has to be well thought out, perfectly researched, and artfully communicated. Oy! This leads me to point #2…
  2. It takes time. I have tremendous respect (and longing) for the ability to write a blog in 30 minutes. Given my perfectionistic tendencies, time is not always on my side.

Before I go any further, PLEASE tell me I’m not alone in my feelings toward blogging! Then tell me that you’ll support me through this uncomfortable process.

Just as I conquered the pain of my first marathon, overcame the agony of my first 500-mile bike ride, and captured the torment of my first mountain climb, I’m hopeful that “this, too, shall pass.”

In the words of the famous man of action, Benjamin Franklin, “There are no gains without pains.”  Course, John Ray, English naturalist, also said, “Misery loves company.”

Care to join me in the 30 day blogging challenge?

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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