The 4 Top Unknown Reasons Your Business Needs Goals


Most psychology or business books don’t tell you the many unknown — and essential — reasons your business needs goals. Business goals keep you focused and on track. They provide a way to measure your progress.  And, goals provide inspiration long after the mood in which you set them has passed. All in all, the benefits are obvious.

But, did you know that there are other obscure reasons for your business to have goals that are much more advantageous than those listed in pop psychology? Here are the top four reasons to set goals for your business.

4. Better resource allocation. Rather than run your business by the seat of your pants, goals allow you to be a much better director of your time, talent, and money. Goals set — and achieved — deliver more money at the end of each month and extra time at the end of each day.

3.  Greater confidence. Have you ever felt like you were losing only to discover that you were actually winning? What a silly question! Of course, you have. Unfortunately, feeling like a failure doesn’t do much to build confidence. On the other hand, goals tell you that you’re winning. Achieving business goals make you a livewire — a winner — in every sense of the word. Can you name anything that shapes confidence better than success?

2. Control over your future. The #1 reason people launch their own business is to have control over their future. During the economic upheaval of 2008, entrepreneurs took quite a hit.  It produced a shortfall of “control” over their future. Goals put you back in the driver seat. Goals make you the master of your destiny. Goals replace ambiguity with sureness of a bright outlook.

Drum roll, please……The #1 unknown reason why you need goals for your business….

1. Business growth. Research shows that the only statistically significant predictor of business growth is not the industry, size of business or length of time in business. It is the entrepreneur’s goal for growth. Goals move entrepreneurs from “I have a dream” to “I have a strategy and a plan.”

Are you ready to take advantage of all that goals deliver your business? Let’s get the party started! Click here to download our free goal setting workbook, Are You Heading in the Right Direction? Unlock Your Future with Smart Goals.

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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