The One Change You Need to Grow Your Small Business


Any one who runs a small business knows how easy it is to get caught up in the act of doing. You compile taxes for year-end, organize your desk, and clear out your inbox (again). The multitude of tasks required on any given day of small business operation is daunting. In the mix of all the “doing”, there’s one — and only one — approach to keep your small business growing.

In the daily flurry of “doing”, you check most things off your to-do list, right? Like most small business entrepreneurs, your to-do list is endless. While you’re diligently working to shorten your list, the more important aspect of moving your business forward is placed on the back burner.

Small Business Owners: Stop Doing — Start Achieving

“Doing” doesn’t automatically advance small business growth. The only thing “doing” guarantees is accomplishment. Accomplishment is not achievement.

According to Merriam-Webster, accomplishment is defined as “the successful completion of something”. Achievement is defined as “a result gained by effort”. Achievement produces a result; accomplishment does not.

Small business owners who are growing their business do so intentionally. They perform with one key emphasis in mind — achievement.

small business growth

An entrepreneur growing their business approaches their day very differently than one who is merely getting things done. Here’s a sample:

    1. Make business goals the primary focus for the day.
    2. Identify 1-3 key growth activities that advance the goals.
    3. Make growth activities the priority of the day.
    4. Perform with precision and a plan.
    5. Take one giant step closer to goals.
    6. Accomplish to-do’s.

Ta-Dah! What do you think? Does it look a bit different from your approach to your day? Is your business growing at the rate you would like? If not, give the achievement approach a try. Then, stop by and tell us how your business is growing so we can celebrate together.

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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