The Most Overworked, Underutilized Business Growth Strategy: Imagination


Albert Einstein wrote, “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”

As small business owners we use our imagination in a variety of ways. As we’re launching our budding enterprise, we imagine the freedom of working when we want. We fantasize the financial freedom of business ownership. And, we experience the joy of achieving our goals.

When growing a business becomes more challenging than what we initially fabricated, our imagination conjurs up mental pictures of doom and gloom, destitution, and dejection. Our imagination not only creates impressions within our minds eye, it replicates emotions like fear, failure, and rejection.

Used as a tool, rather than a weapon, imagination ignites passion. It triggers creativity, fuels determination, and creates tenacity. When employed to solve a problem, imagination fabricates possible solutions.

Imagination forms a mental representation of what is not yet in existence — and sets in motion a chain reaction. As a result, we see our business, and it’s growth strategy, in a different light. Where there may have been obstacles, we now see opportuntiies. Problems are replaced with possibilities.

Imagine this

If you’re ready to use your imagination as a tool for your business success, take this exercise out for a spin.

Close your eyes, take 3-4 deep breaths, and imagine this:

My goal is ______(fill in the blank)________.
It feels like _____(fill in the blank)________.
It sounds like _________________.
It looks like _____________________(color and texture).
It felt ____________________________in my body (location).
It feels ___________________________(warm, cold).
Its color is __________________________.
If it had a taste, it would be ____________.
It smells like _________________________.
Its texture is _________________________(smooth, rough, prickly).

Do you see the possibilities? I thought you would.

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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