On Certainty


Certainty for a small business entrepreneur is essential. Without it, resources are wasted. Time is frittered away on busy work. Procrastination is a constant companion. And, confidence in one’s ability to achieve success easily erodes.

Avoidance? Sure. Why not! Who wants to dig into a project or goal that is rife with uncertainty?

Where the magic begins

Once you know that you know that you know…that’s where the real magic begins. The direction is clear. Action is decisive. Progress ensues. Vacillation dissolves. Priorities emerge effortlessly.

It’s just that simple — when you’re certain.

Before, and until certainty is achieved, it’s really best to sit with the unknown. Familiarize yourself with the fog. Get comfortable with the notion that your direction may not be black and white for awhile. It’s okay to change course midway through the fog.

After all, it is in search of certainty….

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Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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