When it comes to gaining clients for your small enterprise, there are two approaches from which to choose. You can “push” your message at your potential buyer with traditional marketing methods, or provide helpful information to assist with their buying decisions and “pull” them your way. Which approach is best for you? Well, that depends…
Small business coaching is vital to the success of any business. Having someone who can encourage and lead you in the right direction can help you reach – and even exceed – your goals. Although most entrepreneurs realize the importance of coaching, skepticism surrounds the use of professional coaching for small business. As a result, entrepreneurs often turn to other sources for advice and mentoring. Legitimate business coaching, however, provides benefits that simply aren’t available elsewhere. (Click to Tweet)
Most of us enjoy using social media during our personal time. But what happens when social media spills over into the workplace? Your small business suffers for every minute an employee uses social media during working hours. After all, you’re paying them to do a specific job, not to correspond with friends—or worse, posting comments that actually disparage your company.
Social media underscores the ability of small businesses to reach out and connect with others around the globe. It fosters an exchange of cultures and ideas that help further innovation. With 2 billion social media users (as of August 2014), it leaves one scratching their head as to the best connections to advance your business objectives…and not waste your time.
When I began blogging in March of 2010, I was uncertain of a few things – the most prevalent was what, if anything, was of value to share. The one thing I was convinced of was my desire to support entrepreneurs in their quest to succeed. Little did I suspect an honor of this magnitude – selected at one of the Business Blogs to Watch in 2015.
Most entrepreneurs have plans and activities important to the achievement of their goals. It doesn’t matter if it’s strategic thinking time, penning a blog, following up with sales leads, or my personal favorite, yoga, they are key to the health and well-being of yourself and your business. Although central to the realization of our targets, it’s as though these very same activities are the easiest to “leave out” of our day – until now.
It’s always a treat to strategize with an entrepreneur to grow their small business, regardless of the number of years in operation. However, this client, after 5 years in business, garnered results dramatically different from anything they previously achieved. They closed 100% of their sales meetings resulting in four new clients from four sales meetings! How did they do it? They shifted into benefit speak!
Resistance. Everyone experiences it at one point or another. Whether it’s your kids’ refusal to eat spinach, employees balking at new ways of operating, or your own struggle with an idea, notion, or direction in your business, resistance lurks around every corner waiting to sprig into action to defy your next move. The good news is that not all resistance is bad – or bad for you. (Click to Tweet)