Sounds simple, right? Wrong!
Blogging every day for 30 days is not without its challenges of finding topics, time, and a few brain cells to rub together to make the blog of interest and value to your reader.
We’re more than half of the way into our challenge, and have covered topics such as:
- Buyer Persona: The Ultimate Tool for Small Business Success in a Crowded Market – This is where it all starts. If you don’t know your buyer, it’s a brain-numbing experience to come up with relevant subjects.
- How to Create 50 Blog Topics for Your Small Business Blog in 5 Days – Now that you have a grip on your buyer, use your daily activity to spark creativity for themes, topics, and ideas for blog content.
- How to Track Your Small Business Blogging Success – We’re big on tracking. Without measuring the outcomes of your efforts – and using the data to improve your results - what’s the point?
- Can a Process Solve Your Small Business’s Biggest Blogging Challenge? – The process of blogging is not without its challenges – especially if you’re re-inventing your process with each post.
- A Small Business Bloggers Loyal Blogging Companions – Don’t blog alone! Tap into tools to make your blogging more productive and fun. (Fun with blogging - what a concept!)
- 10 Fun Ways to Repurpose Blog Content to Grow Your Small Business – Can you get blood out of a turnip? Hardly, but we do know you can expand your influence and your resources from repurposing your blogs.
Content creation, along with an inbound marketing strategy, can be challenging for those who routinely do business face-to-face and belly-to-belly. Having launched our business in 1997 using an outbound marketing strategy (i.e. attending networking events, etc.), we understand fully how to get results from offline networking. Over the years, however, we’ve questioned the real ROI on face-to-face networking. It’s the dirty little secret no one wants to admit. (Click to Tweet)
Given the amount of time required to drive to and from an event, plus the cost of the event, parking, and meal and/or refreshments, networking events have to produce a better ROI. This is especially true if you live in LA, like we do, or another large metropolitan area, where a 10-mile jaunt across town can eat three hours out of your day.
I don’t know about you, but I’m just not willing to give up that much of my time sitting in a car.
Get On The Blog Train
Can you tell we’re hot for blogging? Blogging, or creating content as the pros call it, is an integral piece of an inbound marketing strategy.
When we first read about content marketing in 2008, it sounded right. Perfect for the way consumers wanted to buy – and ideal for the way we wanted to work. Since that time, inbound marketing has gained in popularity. (Read Why We Love Small Business Blogging…And You Should, Too!)
Once you look at the numbers, it just makes sense to get on the blog train and ride it all the way into the sunset. With blog 19 out of 30 under our belt, website visits are up 40% and leads have increased 144%. Now that’s what I call a lead-generation website!
It’s never too late to accept the task. Challenge yourself to the 30-day blogging challenge and see for yourself the difference it makes in your enterprise growth.