You’ve been promising to post a steady stream of blogs to your website for some time now. Yet, it seems that something gets in the way. Sound familiar? Trust me! I know exactly how you feel. I’ve made the same promise to myself year after year with little difference in my behavior – until I was issued the 30-day blogging challenge.
In fact, it was a year ago when I accepted the blogging challenge. Why? It was time to find out if what the “experts” told me was true.
The Devil Made Me Buy This Dress
Depending upon the decade you were born, you may remember the Grammy award-winning comedian, Flip Wilson. Although he had a long and enduring history of the many characters he played, there was none more endearing than Geraldine Jones.
Like most small business entrepreneurs, blogging every day for 30 days was overwhelming. “I don’t have time. It won’t make that much of a difference. I don’t have anything of value to share. I can’t do this.”
Although these thoughts raced through my brain, I couldn’t resist. I felt like Geraldine when I accepted the 30-day blogging challenge. The devil made me do it!
The Proof is in the Pudding
Blogging is good for business. Hubspot, my favorite marketing software, tells us customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook like's than customers who only write 2 blog posts per month. I'll take those numbers!
When the dust of our initial 30-day blogging challenge settled, here's what transpired:
- Website visits increased 101%
- Unique visits climbed by 86%
- Number of page visits went from 2.11 to 4.48
- Time spent on the site rose from 2:16 to 3:08
- Bounce rate dropped 8%
- Returning visitors increase 7%
- Blog subscribers increased 27%
- Number of leads generated increased 150%
What can I say? I could dream about results like that for 30 days, or I could take action, challenge myself, and generate these results in 30 days. I'm glad I chose the later.
Misery Loves Company
Have you said many of the things I did about blogging every day? And, like me, have you craved the results promised by the inbound marketing experts of improved website traffic and more leads?
If your answer is “yes” to both of these questions, join us in a repeat performance of the 30-day blogging challenge January 2 – 31, 2015.
Participating in the 30-day blogging challenge is simple:
Your Name in Lights
At the conclusion of the 30-day blogging challenge, measure your progress and submit your results to us by Friday, February 6, 2015. (We’ll give you the details as we near the date.)
The top three bloggers showing the greatest amount of improvement in their metrics will be presented on Synnovatia’s blog. Plus, everyone who completes the 30-day blogging challenge will receive honorable mention on our blog with links to their blog.
What have you got to lose? Ready for a little challenge?