It’s a time of eroding trust in big business, government, and media as reported by the 2018 Edelman Trust Barometer. The average trust in search engines and social media platforms has dropped. Even peers (i.e., “a person like yourself”), once touted as the most credible source of information has declined considerably.
Read MoreNine Steps to Building Trust Online & Offline for Your Small Business
Posted by Jackie Nagel, Synnovatia
Tags: Marketing Sales Social Networking Client Acquisition Inbound Marketing, Business Growth
The Business Strategy of Network Effect & Its Impact on Your Ability to Scale Your Small Business
Posted by Jackie Nagel, Synnovatia
If there is one objective shared by almost every small business owner, it would be the capability to scale their small business. Scaling, unlike growth, allows you to increase your revenue substantially. Minus the addition of significant costs, profits are greatly enhanced.
Read MoreTags: Business Growth Small Business Strategy Scale Small Business Business Success
Solidify Your Business Network Immediately Using This Little Known Business Strategy
Posted by Jackie Nagel, Synnovatia
Back in the “day,” experts touted “Girard's Law of 250” as instrumental in creating and nurturing your business network. It was based on a non-scientific theory that the average number of attendees at a funeral or a wedding was 250. From this concept, it was assumed that the average size of an individual’s professional network was 250 people. And, from the magnitude of the network, a successful, growing business could be launched.
Read MoreTags: Networking Social Networking Lead Generation Client Acquisition Client Service Marketing
There are a few things in business that are optional — business growth is not one of them — especially if you intend to keep the doors open and the lights on. Growing a business in any economy is not for the faint of heart. Growing a business — minus a strategy — is a major drain on your resources triggered by half-baked decisions.
Read MoreTags: Product/Service Development Growth Strategies Marketing
Running a business is not for the faint of heart or the weary of spirit. In addition to the stamina required to run the race, there are skills that make growing your business a little bit easier.
Recently, HubSpot published a blog titled 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn. It put my brain cells on full throttle to write about the real business skills to master to move your business to the next level.
Read MoreTags: Entrepreneurship Small Business Success Business Skills