In spite of scientific research and hard data to back the importance of goal setting, few business owners actually track goals. In fact, more than 80 percent of the 300 small business owners surveyed for the Staples National Small Business Survey said that they don't keep track of their business goals. Yikes!
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Prior to the introduction of technology, the traditional marketing model remained relatively unchanged. Consumer choices were limited due, in part, to the reduced marketing opportunities in which to learn about competing products or services.
Read MoreTags: Small Business Strategist Client Acquisition Marketing Strategic Coaching Client Service
It’s a time of eroding trust in big business, government, and media as reported by the 2018 Edelman Trust Barometer. The average trust in search engines and social media platforms has dropped. Even peers (i.e., “a person like yourself”), once touted as the most credible source of information has declined considerably.
Read MoreTags: Social Networking Sales Client Acquisition Marketing Inbound Marketing, Business Growth
If there is one objective shared by almost every small business owner, it would be the capability to scale their small business. Scaling, unlike growth, allows you to increase your revenue substantially. Minus the addition of significant costs, profits are greatly enhanced.
Read MoreTags: Business Success Business Growth Scale Small Business Small Business Strategy
Back in the “day,” experts touted “Girard's Law of 250” as instrumental in creating and nurturing your business network. It was based on a non-scientific theory that the average number of attendees at a funeral or a wedding was 250. From this concept, it was assumed that the average size of an individual’s professional network was 250 people. And, from the magnitude of the network, a successful, growing business could be launched.
Read MoreTags: Social Networking Networking Client Acquisition Marketing Client Service Lead Generation
Brooke Billingsley
Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.