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Notes from the Messy Middle  /  Sales & Marketing

Sales & Marketing

Winning attention and trust in a noisy market and turning interest into the kind of revenue that compounds.

Mindset & Resilience, Sales & Marketing

Erase the Fears Holding Your Small Business Blog Captive

I’ve been blogging for 5+ years. Given that, understanding the technical nature of an effective business blog is second nature

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Sales & Marketing

Gain the Edge for Your Small Business Blog with an Editorial Calendar

Running a small business is a tough job. Not only do you need to keep your eye on every aspect

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Sales & Marketing, Strategy & Planning

Ignoring Your Product/Service Lifecycle Is Costing You Clients

Just as your business moves through stages of growth and development, products and services undergo a cycle of life from

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Sales & Marketing

The 7 Elements of an Effective Blogging Strategy

The data is conclusive. Blogging rules! With 329 million people reading blogs at any given time, studies show that 70%

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Sales & Marketing

What Does Client Acquisition Have in Common With Vegetable Gardening?

There’s a curious similarity between client acquisition and growing vegetables. Like planting sprouts and seeds in hopes to take part

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Sales & Marketing

What to Do After You Hit Publish” on Your Small Business Blog”

“If a tree falls in the forest and no one is around to hear it, does it make a sound?”

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People & Partnerships, Sales & Marketing

Play Nice With Your Small Business Network to Net New Clients

Small business networking, whether conducted online or offline, is the lifeline for new business during the core business development of

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Sales & Marketing

“Innie” or “Outie”: Why Knowing Matters To Your Small Business

Running a business is not for the faint of heart. Besides being a masterful juggler, as a small business owner,

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