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Strategic Coaching

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As an entrepreneur, strategic business coaching is a powerful tool to help you focus on your goals, enabling you to define, prepare, and achieve them. In order to achieve success with this tool, resources such a time and effort must be allocated and success must be measured.  

This tool, when used correctly, reduces the complexity and noise that surround you as you drive business forward. It allows you to experience improved lead generation, enjoy greater revenues, and enhance your work-life balance…all while building your self-confidence. Without a doubt, maximizing the return from this investment is a must! 

Driving the Coaching Relationship

With other kinds of development or learning process you are often a passive observer, active only in the directions of the process. However, the coaching relationship is very different.  You are the driver of ‘your’ goals and objectives.

The importance of getting the most out of the coaching relationship cannot be emphasized enough. Achievement in improved lead generation, revenue, and life-work balance requires dedication and drive.  (Click to Tweet)

The Quality of the Coaching Relationship

A strategic business coaching relationship has an element of any quality standard within a business. The same rules apply. When meetings are booked, they have an agenda. The number of actions that you and your coach plan together need to be prepared for in advance. These agreed upon actions move your business forward and are important for your progress. Your commitment to them is paramount.  Therefore, plan these actions into your schedule of business deadlines to ensure full completion. 

Making the Coaching Relationship Convenient

At Synnovatia, we make the coaching relationship as accessible and convenient as possible. In addition to accessibility by phone and email, we provide a recordable means of communication using Evernote.

By accessing a form within Evernote, you’re able to prepare for your meeting with your coach at your desk or on the go with your mobile device. You can also take advantage of those in-between moments to keep a record of any valuable insights, ideas or observations so you’re ready for your next coaching meeting.

Managing your Time for Maximum Progress

When the number of agreed upon actions exceeds your capacity, over-commitment rears its ugly head. Be aware!

This is where good time management and planning comes in. Knowing how much time an action requires, and your availability to complete that action, is an important skill.

Learn to maximize your coaching ROI by ensuring that you complete the actions you agreed to in the last coaching meeting. This enables your coach to have the expected results on time, and to prepare and allocate resources for the next meeting.

Learning to Go with a New Flow to Reach Goals

Sometimes a path to a goal looks fixed, and may appear as if it is achieved through a conditioned set of actions. This is normal. In fact, it often simply narrows down to a set of common beliefs within your business or industry.

However, through strategic business coaching, a set of alternative actions may be developed that are better suited to where you currently are in your business. Be open to these ideas. Often they are the experience of someone with the ability to look objectively from the outside-in.

The actual process of coaching helps maximize your efforts – especially when you prepare, implement, and stay committed to your actions. 

Several years ago I made a commitment to participate in the Seattle-to-Portland Bike Classic (STP).  The 200-mile bike ride is the largest multi-day bike ride in the Northwest. Having never cycled that distance, I wanted to be ready for the challenge.  I read books, blogs and websites to prepare me for the ride. Honestly, the wealth of information was confusing! I wasn’t sure what plan or whose advice to follow…until a cycling coach came to my rescue.

The cycling coach and I collaborated on a training plan that maximized my efforts. He encouraged the development of new skills to make me an effective and powerful cyclist. On many days, he rode next to me to pace and push me to achieve more. He challenged me beyond my perceived capabilities.

Was the cycling coach a luxury or a necessity? Could I have prepared for this event on my own? Although I could have hobbled together a training plan by myself, the results would have been drastically different.

The value of engaging a strategic business coach is not unlike my hiring a cycling coach. Whether it’s a luxury or necessity is really a matter of perspective. It’s a luxury if you have no doubt about your plan, perceptions, observations, assessments, and decisions. It’s a luxury if you’re certain of the direction of the winds of change, the trends in your industry, or the opportunities that are open to your business. It may even be a luxury if you have surrounded yourself by an objective team of advisors.

However, if you want to be more certain of directions, perceptions, trends, plans, and decisions, working with a strategic business coach is a necessity. It’s a necessity if you want to achieve more, build bigger, and grow faster. And, a business coach is a necessity when you’re ready to unleash the potential of your business.

Strategic Business Coach: Luxury or Necessity.  Still not sure?  Why not take advantage of our “Get Acquainted” 30-minute Strategic Business Coaching Consultation.  Click here to schedule your call today.

If you’ve never worked with a strategic business coach before, you might be curious what the process of coaching looks and feel like.  Although the experience of business coaching is unique to each entrepreneur, each coaching call follows a similar structure.

Strategic business coaching, done right, is a collaborative process between you and your coach.  Your business coach may function in a variety of roles depending on your needs. At Synnovatia®, we offer a unique role that varies from coach to mentor to advisor to trainer to consultant. Ultimately, the final responsibility to act upon and achieve strategies and goals discussed is up to you.

(Want to experience strategic business coaching first hand? Click here to contact a coach and schedule a free demo.)

Here’s the business coaching call structure we follow at Synnovatia®:

Before the Call

Complete a Strategy Call Prep Form 24 – 36 hours in advance of scheduled call. The Strategy Call Prep Form is an online tool used to:

  • help you become clear and focused on your most relevant needs
  • recap progress towards goals
  • communicate your successes, challenges, and objectives for the call to your coach.

Close your email and/or IM programs immediately before the call to avoid distractions.

Put out the “Do Not Disturb” sign to circumvent interruptions.

Strategy Call Agenda

At the designated time, your strategic business coach initiates the call to you. These can be by phone, Google Hangout, Skype, FaceTime or whatever method you and your coach determine works best. Strategic business coaching appointments vary in duration from 30 – 60 minutes. Here’s the general coaching structure for a 30 minute coaching call.

0 – 3 minutes:  Greeting

Establish desired outcome from the call (In the beginning of the coaching engagement, your coach may take the lead in establishing the call objective.)

3 – 10 minutes: Review progress of previous commitments and/or plan of action

Adjust plans as needed based on feedback received from progress report

10 – 20 minutes: Discuss, collaborate, and brainstorm various strategies to achieve desired outcome

20 – 25 minutes: Determine appropriate plan of action and/or commitment for the week

25 – 30 minutes: Wrap up

Confirm next appointment

Share learning or insight gained from strategy coaching call

Sound simple? It is. Yet the benefits gained are ever-lasting.

Has your curiosity been peaked? Click here to schedule your free coaching demo.

Every entrepreneur and small business owner can find tremendous value from engaging a strategic business coach. Although there are a variety of reasons one hires a business coach, the bottom line is that the entrepreneur is looking to make a change. Whether it’s to achieve their goals, improve the quality of their business life, boost performance, or accelerate results, it’s evident that what they’re doing is no longer working. (Think Dr. Phil: How’s that workin’ for ya?)

Over the years, we’ve had the pleasure of working with a wide range of entrepreneurs from a variety of business industries and size. Because of our experience, we’ve discovered the entrepreneurs that benefit most from working with a strategic coach are those with the following:

  • a desire to be challenged
  • the love of learning and self-improvement
  • a willingness to work for positive results
  • the ability to learn from mistakes and failures
  • desire for collaborative discussions
  • independent thinkers
  • openness to new ideas and/or ways of thinking
  • display strong leadership in their business
  • ability to follow-through on commitments

Selecting a business coach with experience, expertise, and knowledge is important, as is making sure you and your selected coach are a good fit. However, the most critical factor to achieving your success with strategic business coaching is to make sure you’re ready for it!

In the movie, Alice in Wonderland, Alice Kingsleigh, a precocious and somewhat defiant young lady, finds herself in the world of Underland where she discovers that her purpose is to slay the horrific giant, Jabberwocky, and restore the White Queen to her rightful throne.

Along her journey, she encounters a variety of unusual characters (White Rabbit, Dormouse, Dodo bird, a couple of Tweedles) who argue whether she’s the “right” Alice – the one with the power to eliminate the Jabberwocky.

Not being convinced she’s the “wrong” Alice (this is her dream, after all) she reluctantly prepares for her attack by “strategic coaching” she learned from her father.  Her father, a wealthy shipping magnate, claims to have talked of six impossible things before breakfast.

Alice gathers her strength and courage by naming the six impossible things she accomplished since her arrival in Underland. She slays the Jabberwocky! And, they all celebrate with the Fudderwupping dance.

Sound familiar?  Isn’t it allot like the journey through entrepreneurship (Underland) where you have to be abit of a rebel or a maverick (Alice) to succeed?

As you build your business, you encounter all sorts of “advisors” (White Rabbit, Tweedles, etc) who try to convince you that business is not your “cup of tea” (Sorry.  I couldn’t resist the pun.)

But, you know your purpose – to overcome the challenges of cash flow (Jabberwocky) and establish your business (White Queen) on the first page of Google (the throne).

With the competition vying for your spot, you prepare (strategic coaching) to approach each day with strategies that place you and your business in the right frame of mind to succeed (six impossible things before breakfast).  And, you mark your achievements by ringing the bell on the NYSE (Fudderwupping dance).

The morale of this story?  Avail yourself of strategic coaching to get the Jabberwocky out of the way.

Core Business Assessment


Brooke Billingsley

Vice President
Perception Strategies

Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.

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