Sales & Marketing
Winning attention and trust in a noisy market and turning interest into the kind of revenue that compounds.
People & Partnerships, Sales & Marketing
Dealing with Difficult Clients: The Only Strategy You Need
Difficult clients. You know the one (or ones) I’m talking about. Your receptionist answers the phone, politely places the caller
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Growth & Scaling, Sales & Marketing
Small Business Growth Strategy: What’s Your “Secret Recipe?”
Colonel Sanders has a “secret recipe” for his fried chicken. Outback Steakhouse developed a “secret ingredient” for their Bloomin’ Onion.
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Sales & Marketing
Why Every Small Business Needs an Inbound Marketing Strategy (In Under 350 Words)
Traditional marketing is becoming obsolete. As more consumers turn to the web to buy products and services, its time for
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Sales & Marketing
Don’t Discount Your Small Business Services! Delight Your Clients Instead
It’s tempting to offer hefty discounts to clients. Whether your choice to markdown your fee is to seduce clients into
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Sales & Marketing
A Funny Thing Happened During the 30-Day Blogging Challenge…and Other Delightful Results
I know all the stats….companies that blog 15x or more per month get 5x more traffic than those who don’t
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Sales & Marketing
The Blogging State of Mind: Lessons Learned from a 30-Day Blogging Challenge
the genius behind inbound marketing, issued a challenge — blog for 30 days. What? In a row?!? How crazy was
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People & Partnerships, Sales & Marketing
Don’t Do “THIS” When Building Small Business Referral Relationships
We’ve all taken part in relationship-building conversations. This exchange occurs between two business owners for the purpose of establishing rapport
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Sales & Marketing
With Facebook Pushing Paid Posts, What are Your Social Media Alternatives?
If you’ve noticed less interaction on your Facebook business page recently, you’re not imagining it. Last month Facebook tweaked its
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