Running a growing enterprise often provides little time for strategic thinking. In fact, according to The Persimmon Group and Center for Creative Leadership, only 4-7% of business leaders are considered strategic thinkers. If you're one of the lucky ones, good for you! Unfortunately, most entrepreneurs are consumed by day-to-day operations. So instead...
Who hasn't made a wish while blowing out a candle or breaking a wishbone? Mythical thinking, loosely defined as a story or a tale, can't be proven. Lacking any facts, this type of future thinking explains the world around us. Fundamental to all human beings, the notion of mythical thinking...
Business growth isn't what it used to be. Gone are the days of being everything to everybody. Yet, despite that, some business leaders tout the benefits of being a generalist. I see advantages for both the generalist and the specialist. For instance, a generalist doesn't necessarily develop the same blind...
Before the introduction of business technology, the traditional marketing model remained unchanged. This reduced consumer choices. Marketing opportunities to learn about competing products or services were limited. Before the digital revolution, we may have heard about a product from advertising on TV, radio, or newspaper. (Remember those?) However, to experience the product or service,...
Vice President
Perception Strategies
Synnovatia is a strategic coaching firm that is detailed and knowledgeable about business. i have a small business that grew from $150K to $750K because of the goal setting and resources that Synnovatia provided. It saves me years of learning on my own.
