It’s a rare business owner that doesn’t want to grow their business in some fashion. Unfortunately, most small business owners are so busy working “in” their business that it’s difficult to identify indicators of diminished growth…until the lack of growth creates a major pain point in the business. To win at growing your business, you have to win at foresight and focus.
There’s something exciting about owning your own business. Whether it’s the feeling of freedom running wildly through your hair or the animated “ahhh” that comes from breaking through to the next level, business ownership is electrifying. Overall, though, it’s the growth of the business that is most fulfilling and gratifying.
Who would imagine that a business strategy and a 1970s rock ‘n roll band would have anything in common — until you listen to their little known song, “All Mixed Up”. Their song title, in a nutshell, sums up the present day understanding of business strategies and tactics.
Most entrepreneurs are technicians who have launched a business enterprise. They are accountants, lawyers, dentists, doctors, therapists, consultants, coaches, web designers, graphic designers, printers…..you get the point.
Small business owners are, in earnest, masters of their craft — not entrepreneurs. As a result, much of their day is spent exercising the technical skills of their chosen field. It’s what they know. Therefore, they continue to act in the capacity of an employee. They work “in” their business.