Anyone within earshot of Super Bowl XLVIII heard Pete Carroll and the Seattle Seahawks reference the “12th man.” I’ve heard this before from another 3-time NCAA Division/FCS championship team, my alma mater, NDSU Bison. Former coach, Craig Bohl, and the Bison football players credit their success to their fans.
Who is the 12th Man” for Your Small Business? (In Under 150 Words)”
