Smart patients don’t wait until they’re sick to look for a doctor. They don’t rely on magazine articles on illnesses because, though helpful, magazines can’t diagnose, inoculate, or treat the disease. But, when the patient has been exposed to disease, not already suffering from it, a doctor is needed. Small businesses need lawyers before being sued in the same way. Making a living exposes a business to legal problems. Reading publications is useful, but it merely makes the business the equivalent of an informed patient, not a doctor.