Any ambitious, results-driven small business owner knows the challenge that comes from being mired down in a process.
Whether it involves clarifying one’s brand, narrating the company’s core story, or articulating the benefits of your service, working to completion on business development projects such as these, can feel as if you’re walking through quicksand.
Not only do I love business, I love learning about business from others and for others, primarily my small business clients. Continually striving to improve — personally and professionally — is built into my DNA and those with whom I work. Which is why, during my recent journey, I made a delightful discovery.
One aspect of business coaching that most small business owners enjoy is the collaboration between themselves and an objective bystander that results in “new and/or different results.” (Without that desired outcome, what is the point in investing resources in coaching?)
It’s not uncommon for a small business entrepreneur to be bedfellows with the kind of fatigue that rakes your body as you succumb to the mental exhaustion of a day riddled with decision and distractions.
Certainty for a small business entrepreneur is essential. Without it, resources are wasted. Time is frittered away on busy work. Procrastination is a constant companion. And, confidence in one’s ability to achieve success easily erodes.