Business growth isn’t what it used to be. Gone are the days of being everything to everybody. Yet, despite that, some business leaders tout the benefits of being a generalist. I see advantages for both the generalist and the specialist. For instance, a generalist doesn’t necessarily develop the same blind spots as someone specializing in … Read more
Before the introduction of business technology, the traditional marketing model remained unchanged. This reduced consumer choices. Marketing opportunities to learn about competing products or services were limited. Before the digital revolution, we may have heard about a product from advertising on TV, radio, or newspaper. (Remember those?) However, to experience the product or service, we made our way to … Read more
It’s a jungle out there, especially when understanding the terminology to market your small business. A misunderstood term or misapplied could blow a big deal with a critical client. Egads! What’s worse than not knowing a vital marketing phrase? Of course, that would be not using the correct lingo at the right time! In a … Read more
Business is becoming increasingly complex. And, just like “it takes a village” to raise a child, it takes an armada to grow a business. Increasing complexity and overwhelm is why we launched mastermind groups — to bring together a flotilla of like-minded business owners to share insights, experience, knowledge, and encouragement unavailable when growing your business … Read more
Your business growth is shaped by consumer behavior. And, as you might have noticed, consumer buying behaviors have changed dramatically. Newspaper ads, circulars, or cold calling are a thing of the past. Consumers no longer have confidence in such methods. So while consumers continue to buy, how they spend their money has changed. Today, consumers … Read more