Only 8% of people trust what companies say about themselves. That’s right. You read it correctly. According to the Edelman Trust Barometer, when companies talk about themselves, they are believed by only 8% of those listening. That means 92% of those listening to you, don’t believe a word you say!
Growth Strategies for Business: Improve Your Believability
Nothing is more frustrating, especially for a small business owner or entrpreneur with limited time and money, to have a vendor that isn’t a good fit. Has that ever happend to you? It’s frustrating, isn’t it. Time, money, and a few brain cells, are lost as a result of the incompatibilities….not to mention all the energy lost from tolerating a poor fit (but that’s for another blog post).