As entrepreneurs lucky enough to find the time, we measure stuff in our business.
We measure website visits, conversion rates, open rates, profit and loss…and for those fortunate few who have cracked the code, we measure lifetime customer value. All of these metrics help to create a healthier, more productive business.
My sisters play Hay Day. It’s a popular mobile game where you build and manage your own farm. They frequently chat about what they’re growing, whose horses are running freely on the roads, and who generously shares their supplies. It’s creating a fun, common bond among siblings separated by time and distance. Frankly, I felt left out.
A conversation with a dear friend reminded me that April is Stress Awareness Month. Initially, I chuckled at the thought. Small business owners seldom need a reminder of the ongoing stress associated with business. As my internal laughter subsided, the magnitude of a month designated to make us aware of the degree of stress we experience—and steps to reduce it—isn’t all bad.