Colonel Sanders has a “secret recipe” for his fried chicken. Outback Steakhouse developed a “secret ingredient” for their Bloomin’ Onion. McDonald’s applies a “special sauce” on their Big Mac. And, Duke is continually trying to disclose Bush’s Secret Family Recipe! What’s your business’ “secret recipe?” Pinpoint that and clients will flock to your business.
Every business – large and small – believes they identified what makes their business special and uniquely different from their competitors. Recent research tells a different story.