Month: April 2014

Navigating the “New Normal” for Small Business

August 30, 2026April 3, 2014 by Jackie Nagel, Synnovatia

Since 2008, the small business industry has been brimming with uncertainty. Although the economy shows some sparks and sputters of a return to “normal”, one thing every small business can agree on — there’s a “new normal” in town. Learning how to acclimate to the “new norm” is paramount to the future success and survival of your small business.

Without a doubt, new trends are emerging that redefine the “new normal” for small business. They influence what your small business will need to do to remain relevant. Status quo is no longer a viable option for small business owners.

Consumer Customization

What the Farmers Almanac Can Teach Small Business About High-Yield Returns

August 30, 2026April 2, 2014 by Jackie Nagel, Synnovatia

Growing up in a farming community gave me a solid background in all things “common sense”. From the “battle of the winds” to the “best days for planting”, the Farmers Almanac was consulted with regularity. One thing every sensible farmer understood was, to grow healthy crops, you can’t overwork the soil. Small business entrepreneurs can learn a lot from this age-old practice.

Plenty of yellow cherry plums growing on a tree branch

Overworked soil, created by numerous conditions, produced poor crops and lackluster results. For instance, you never planted the same crops in the same fields for two consecutive growing seasons. Wise farmers would farrow fields to ensure nutrients weren’t stripped unnecessarily. For plots planted with regularity, the soil was tilled and amended in between growing seasons to ensure a healthy crop with a high yield during the next field planting.

Want to Trigger a Business Growth Spurt? Here’s What You Need to Know

August 30, 2026April 1, 2014 by Jackie Nagel, Synnovatia

There are points along the continuum of growing and developing your small business that signal the need for change. These are key points when your business crosses certain thresholds that allow you to pick up the pace and intensity to grow more quickly. How exciting — especially if you’re ready!