Jackie Nagel, Synnovatia 
Every business needs one. And, every business has one. The question is whether or not your business strategy was selected on purpose.
The majority of small business entrepreneurs make up the 78% of the enterprises in the U.S. Although some have staff or freelancers to help implement their initiatives, most are juggling all the intricacies of business.
What small business entrepreneur hasn’t dreamt of achieving great things through their business. It’s what ignites our passion in the early days of our start-up and fuels our determination during the whitewater of growth and development.
For some entrepreneurs, winning the game of business eludes them — or at a minimum, is puzzling and perplexing. Yet, with the right business strategy, you can breakthrough your metaphorical glass ceiling.
We’re a quarter of the way into the new year and a word is emerging among my seemingly unconnected clients. It’s progress. Whether it’s slow, deliberate, micro — it doesn’t matter. Progress in all shapes, sizes, and speeds is being celebrated as the powerful business strategy it is.
Gone is the mad dash to perfectionism. No more is the frantic pace of getting everything done now. The stress-inducing race to the finish line called perfection is being discarded — left behind — for a more realistic and thoughtful perspective on business growth.
Like any self-respecting entrepreneur, I lay awake in the early morning hours creating and regurgitating my to-do list only to overwhelm myself into a fit of anxiety over a day that has yet to start!
This morning was different, however, as I remembered a bit of so-called “meaningless” information I recently read in Sarah Knight’s book, get your sh*t together.
Developing a business strategy that is innovative is one of the most important things an entrepreneur can do for their business. When executed successfully, a well-thought-out business strategy takes a business, regardless of the industry, to new heights.
Every once in a while, you meet a talented, young entrepreneur who shares your values for supporting small business entreprenuers in the realization of their business goals and objectives. Tiffiney Cornish of TC Creatives is one of those passionate — and compassionate — individuals.
During our chat, I was particularly intrigued with her expertise on branding. Here is what she has to say in Branding: What It Is and Why It Is Important, which was originally found at www.tc-creatives.com.
Tell me it’s not just me. It’s not just me who experiences crushing levels of overwhelm on a daily basis. When the mind is racing with strategies to implement, tactics to deploy, and problems to solve, it leaves little time (and mental space) for relaxation, creativity, and innovation.
Some time ago, Fast Company ran an article on the supposed demise of strategic planning in favor of strategic execution – stating that the 3–5 year strategic plans are too cumbersome and outdated.
Undoubtedly, many solopreneurs and small business owners leapt for joy as they read of its hypothetical passing.