Running a business is not for the faint of heart. Besides being a masterful juggler, as a small business owner, you are likewise your sales and marketing department. Confirming if you’re an “innie” or an “outie” is fundamental to acquiring the clients you want to grow your business.
Jackie Nagel, Synnovatia
I Run a Small Business #LikeAGirl & Achieve Because of It
I just finished watching the extended video #LikeAGirl created by Always.com created for Super Bowl 2015. It’s inspirational and thought provoking. It elicited a reaction that I didn’t expect – as I choked back my tears. It stopped me dead in my tracks. When did the phrase “like a girl” come to mean something less than, weak, or less capable? And, how has that simple three-word phrase affected women in business around the world, including myself?
How Blogging for Your Small Business Drives Traffic to Your Website
What entrepreneur doesn’t scratch their head in bewilderment trying to figure out how to drive more traffic to their website! When properly satisfied, we know the volume of website traffic influences lead generation and, if done right, the number of new clients. And, aren’t new clients what you’re ultimately after?
Use a Little “Pull” to Acquire New Clients for Your Small Business
When it comes to gaining clients for your small enterprise, there are two approaches from which to choose. You can “push” your message at your potential buyer with traditional marketing methods, or provide helpful information to assist with their buying decisions and “pull” them your way. Which approach is best for you? Well, that depends…
Coaching for Small Business? You Can’t Be Serious!
Small business coaching is vital to the success of any business. Having someone who can encourage and lead you in the right direction can help you reach – and even exceed – your goals. Although most entrepreneurs realize the importance of coaching, skepticism surrounds the use of professional coaching for small business. As a result, entrepreneurs often turn to other sources for advice and mentoring. Legitimate business coaching, however, provides benefits that simply aren’t available elsewhere. (Click to Tweet)
Why Your Small Business Needs a Social Media Policy
Most of us enjoy using social media during our personal time. But what happens when social media spills over into the workplace? Your small business suffers for every minute an employee uses social media during working hours. After all, you’re paying them to do a specific job, not to correspond with friends—or worse, posting comments that actually disparage your company.
4 Simple Guidelines For The Best Social Connections For Your Business
Social media underscores the ability of small businesses to reach out and connect with others around the globe. It fosters an exchange of cultures and ideas that help further innovation. With 2 billion social media users (as of August 2014), it leaves one scratching their head as to the best connections to advance your business objectives…and not waste your time.
Winning! What It’s Like to Be the Business Blog to Watch in 2015
When I began blogging in March of 2010, I was uncertain of a few things – the most prevalent was what, if anything, was of value to share. The one thing I was convinced of was my desire to support entrepreneurs in their quest to succeed. Little did I suspect an honor of this magnitude – selected at one of the Business Blogs to Watch in 2015.