One of the challenges expressed by most new small business bloggers is coming up with enough content to satisfy the content calendar and rally around timelines. Content ideas are everywhere. Once you tune into the circumstances that frame your day, the number of ideas that bubble up for your blog is astounding. Sourcing content of value to your reader is easier than you think.
Jackie Nagel, Synnovatia
Why We Love Small Business Blogging…And You Should Too!
Which entrepreneur has never had a question that immediately required a trip to Google for an answer? Thanks to the popularity and growth in content marketing, we no longer have to wade through newspapers, magazines, and books to find what we’re looking for. Not only has content marketing changed the entrepreneur’s behavior; it’s changing the buyer’s behavior.
Can Finding Your Market Tier Spark Your Small Business Growth?
Every entrepreneur wants to work with the ideal client. You recognize them immediately! They appreciate your work, believe in your value, and are willing to pay for you’re worth. Most entrepreneurs know how to reach them. The opportunity for entrepreneurs is to be crystal clear on which tier of the market they want to operate for ultimate small business growth.
Say more, you say? Thank you…I shall. Let me tell you about one of our clients. We’ll call him “Bob”.
Buyer Persona: The Ultimate Tool for Small Business Success in a Crowded Market
Marketing online today is much like Where’s Waldo. Your perfect client knows you’re out there somewhere but, like Waldo, your small business is lost in the massive amount of information published. Plus, there are suspiciously similar looking “Waldos” designed to throw your potential clients off course from finding the real deal.
10 Fun Ways to Repurpose Blog Content to Grow Your Small Business
Marketing certainly has changed through the years! From carrier pigeon to pony express to letters, land lines, mobile phones, and social media, the tools, and the ways in which clients prefer to do business, has evolved. These transformations have allowed small business owners to go toe-to-toe with the Goliath of their industry.
How to Track Your Small Business Blogging Success
Any way you slice it, metrics are important. They give us insight into what’s working, what’s not, and what needs to be tweaked in order to gather better results. Tell yourself what you will about how well – or not – your small business blogging efforts are faring, metrics give you the real scoop.
The 10 Pieces Missing From Your Small Business Growth Plan
A crew of culprits exists within small businesses. They don’t discriminate. Regardless of size, industry, or specialization, they bring business growth to its knees. They cause sleepless nights, extended work hours, burnout, and stress. The wrongdoers? The missing pieces of the growth plan.
2015: The Year to Help A Small Business Grow #HASBG
Growth is on everyone’s mind. Entrepreneurs are more optimistic about growth opportunities than they have been since 2008. (We hope you’re one of them!) And, the number of business start-ups are on the rise!
Although the predictions for continued growth are strong, we still need to pay attention to the conditions that help or hinder our growth efforts.