Jackie Nagel, Synnovatia 
It’s a rare business owner that doesn’t want to grow their business in some fashion. Unfortunately, most small business owners are so busy working “in” their business that it’s difficult to identify indicators of diminished growth…until the lack of growth creates a major pain point in the business. To win at growing your business, you have to win at foresight and focus.
There’s something exciting about owning your own business. Whether it’s the feeling of freedom running wildly through your hair or the animated “ahhh” that comes from breaking through to the next level, business ownership is electrifying. Overall, though, it’s the growth of the business that is most fulfilling and gratifying.
Who would imagine that a business strategy and a 1970s rock ‘n roll band would have anything in common — until you listen to their little known song, “All Mixed Up”. Their song title, in a nutshell, sums up the present day understanding of business strategies and tactics.
Most entrepreneurs are technicians who have launched a business enterprise. They are accountants, lawyers, dentists, doctors, therapists, consultants, coaches, web designers, graphic designers, printers…..you get the point.
Small business owners are, in earnest, masters of their craft — not entrepreneurs. As a result, much of their day is spent exercising the technical skills of their chosen field. It’s what they know. Therefore, they continue to act in the capacity of an employee. They work “in” their business.
Traditional marketing is becoming obsolete. As more consumers turn to the web to buy products and services, its time for small business owners to acquire clients by shifting to a new marketing strategy. It’s time for small businesses to go inbound!
Let’s face it! Sometimes our best made plans just don’t come to fruition. Rather than waste valuable time and energy trying to force your plan to work, you may need to renegotiate — with yourself.
Entrepreneurs are driven to continually improve productivity. Taking a page from Lifehacker’s This is How I Work Series, here are some productivity tips that help me work grow my business, and that of others.
It’s tempting to offer hefty discounts to clients. Whether your choice to markdown your fee is to seduce clients into an initial purchase or acquiring more of your services, price discounting dramatically slows your business revenue.