Jackie Nagel, Synnovatia 
Everyone is involved in the profession of selling. You sell your product or service. You sell your children on wearing their coat to school. You sell your friends on having dinner at your special restaurant.
Business is an entirely new and different skill foreign to most of those who launch and grow a business.
Pricing – the process of determining what a company will receive in exchange for its products. Sounds so simple, doesn’t it? Yet your pricing strategy – or lack thereof – can undermine your ability to grow your business and achieve sustainable success.
When sites like Linkedin, Twitter, and Facebook launched, they were met with a moderate amount of skepticism. Even some of my colleagues – specialists in the field of branding and marketing – peppered me with disbelief that actual leads could, in fact, be generated through online social networking.
New products and services are the lifeblood of any organization. Although new launches can be risky, a well-thought out process leverages your risk to create a product or service with sticking power.
“School’s out! School’s out! Teacher wore her bloomers out!” Do you remember that song? We sang it as the school bell announced recess. We ran from the books and learning to the freedom and fun of the playground. As entrepreneurs, we can certainly take a lesson or two from those childhood days, especially in light of recently released information.
Despite the enormous devastation occurring on the East Coast and other countries around the world, the National Research Council released a report stating that Americans are not ready. That’s really no surprise, is it? The report indicates we’ve been lulled into a false sense of security. Even that statement is shocking given the bizarre and destructive weather experienced throughout the US this winter. It’s time to take the time to prepare for whatever disaster your location may experience.
On Sunday, March 20, 2011, from my warm, cozy bedroom I watched as thousands of runners braved gale force winds and torrential downpour to run the L.A. Marathon. In fact, it was only the fourth time in the 26-year history of the LA Marathon that rain plagued the event. This is, after all, LA!