Jackie Nagel, Synnovatia 
Pricing β the process of determining what a company will receive in exchange for its products. Sounds so simple, doesnβt it?Β Yet your pricing strategy β or lack thereof β can undermine your ability to grow your business and achieve sustainable success.
When sites like Linkedin, Twitter, and Facebook launched, they were met with a moderate amount of skepticism.Β Even some of my colleagues β specialists in the field of branding and marketing β peppered me with disbelief that actual leads could, in fact, be generated through online social networking.
New products and services are the lifeblood of any organization. Although new launches can be risky, a well-thought out process leverages your risk to create a product or service with sticking power.
βSchoolβs out! Schoolβs out! Teacher wore her bloomers out!β Do you remember that song? We sang it as the school bell announced recess. We ran from the books and learning to the freedom and fun of the playground. As entrepreneurs, we can certainly take a lesson or two from those childhood days, especially in light of recently released information.
Despite the enormous devastation occurring on the East Coast and other countries around the world, the National Research Council released a report stating that Americans are not ready. Thatβs really no surprise, is it? The report indicates weβve been lulled into a false sense of security. Even that statement is shocking given the bizarre and destructive weather experienced throughout the US this winter. Itβs time to take the time to prepare for whatever disaster your location may experience.
On Sunday, March 20, 2011, from my warm, cozy bedroom I watched as thousands of runners braved gale force winds and torrential downpour to run the L.A. Marathon. In fact, it was only the fourth time in the 26-year history of the LA Marathon that rain plagued the event. This is, after all, LA!
During my 20βs and 30βs, I was running β¦ running my business and my health into the ground.Β There wasnβt time for physical activity. Like many entrepreneurs, I was busy building my business.Β Unfortunately, while keeping my business on track, my health was veering off track.
Even with the best intentions, a βto doβ list can become a gathering place for all things β including those we have the best intention of checking off our list. If, however, your βto doβ list gets too long, youβll soon feel overwhelmed and stuck in neutral.