Marketing: What’s Hot & What’s Not …And What to Do to Grow Your Business

The shifting economic landscape has affected everyone’s business. Yet, the economy isn’t the only factor contributing to changes in and around business – especially when it comes to marketing. Although much has changed within the past several years, there are core-marketing concepts that remain the same.  Even so, you need to be willing to rethink marketing tools, tactics, techniques, and temperament on the road to growing your business.

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How to Achieve More in Your Small Business with Less Effort

Shhhhhhh! Come closer.  I want to share a secret with you – a simple secret about how you can achieve with less stress and difficulty. Are you ready? Here goes….goals aligned with your personal values create a vacuum that pulls you forward, puts you “in the flow”, and allows you to perform at your highest level.

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Is People Pleasing Impacting Your Business Growth?

For many small business owners, trying to please everyone is a recipe for disaster. As Bill Cosby said, “I don’t know the key to success, but the key to failure is trying to please everybody.”

People pleasing, also called “over-responding,” is easily confused with customer service. In some situations, over-responding is a required action to remedy a client situation. For most circumstances, however, it’s a knee jerk reaction – a compulsive response – that puts the needs of others before your own.

A “Yes” Waiting to Happen

My very first coach made a keen observation of my behavior early in our coaching relationship. As she put it, I was “a ‘yes’ waiting to happen.” She was right. I was in a continual state of pleasing others. I put the needs of others before my own. And, in my role as a strategic business coach, I’m not alone. People pleasing is a common reality, especially among women business owners.

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6 Ways Business Coaching Prevents Sales Slumps in Your Business

Sales are the life blood of any business. Yet, sales is one of the most underdeveloped area of a small business.  A lack of sales maturity – in part, caused by missing information or knowledge – can create extensive swings in sales. The sales surges can be fun, however, the sales slumps  are stressful.  Plus, a sales slump of any size in a small business can be catastrophic!

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